The Three Axes Of Innovation
Luck is that moment when an innovator is in the right place at the right time and she/he gets a life changing insight that would have otherwise eluded her or him.
For instance, Jeff Bezos was lucky to have been looking for investment opportunities for his boss when he discovered that the internet was growing at a rate of 2300% per year and that books were the most sold items on the internet. Had he not been in that place at that time, and had he not decided to act on that insight, Amazon would not be here today.
In the same line, Howard Schultz was lucky to have been attending a conference in Milan, when he discovered Espresso bars and decided to import the concept to the USA and later spread to the rest of the world. Had he not been there at that time, and had he not had the perseverance to see his idea through, today, Starbucks would not be the largest coffee chain the world.
This poses a challenge to organisations seeking to innovate:
How do they maximise their luck of stumbling upon game changing ideas?
A look at past innovations shows that innovations would occur along Three Axes: Within existing trends, within growing and changing trends and by creating new trends.
Thus, by building exploratory processes along those three axes, organisations could turn innovation into a more repeatable process and less of a chance happening.
To learn more, you can order the Innovator’s Method: Bringing New Ideas To Markets on Amazon.
To attend our upcoming workshop on the Innovator’s Method, please send me an email on: firstname.lastname@example.org