The Innovator’s Method


Some of the reviews for the Innovator’s Method can be found here
A refreshing guide that explains how new ideas can be transformed into innovative products into the market. Creative businessmen will find here new ammunitions on how to sustain their activities in increasingly competitive economy.

Daniele Archibugi

Italian National Research Council, Rome, and Birkbeck College, University of London

It's a well written book with plenty of practical insights drawn from a wide variety of cases - both successes and failures - that will serve readers seeking to start and scale new ventures. No complex jargon and platitudes but a wealth of what to do when having insights. A clearly presented and well written book ‘The Innovator’s Method’ covers a wide range of strategies, tools, requirements and challenges for an entrepreneur to leverage for launching an offering. Nice and practical examples in with nice overviews and helpful summaries that are very handy. Good selection of case studies that readers can relate to. Great discussion about failures and learnings they bring. I enjoyed this book and recommend it highly.

Professor Shaz Ansari

Full Professor of Strategy and Innovation, University of Cambridge

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